Harley-Davidson Announces Guns N’ Roses Co-Branded Capsule Collection
Collection Exclusively Available at Participating Harley-Davidson Dealerships Worldwide
Press Release: In honor of this century’s most anticipated and celebrated tour making its way back to the United States, Harley-Davidson is pleased to announce the launch of a special capsule collection, in conjunction with the Guns N’ Roses Not In This Lifetime Tour. Available in early August, the limited-edition line of men and women’s wear, created in partnership with Bravado International Group, Inc., will be sold exclusively at Harley-Davidson dealerships around the world.
“We are excited to partner with Bravado to celebrate Guns N’ Roses as this collaboration brings two brands together in an expression of freedom and rebellion,” said Mary Kay Lee, Director of Harley-Davidson General Merchandise. “The new styles will only be available for a limited time, so visit your local Harley-Davidson dealership to check them out.”
“Harley-Davidson and Guns N’ Roses share in common respect for freedom of expression, passion for life and a dedication to adventure,” said John Burke, Vice President, Harley-Davidson Operations, Bravado. “We’re thrilled to be able to bring a unique collection to both Guns N’ Roses and Harley-Davidson fans and celebrate the homecoming of this epic, global tour.”
Available exclusively at Harley-Davidson dealerships, the capsule collection will include Men’s and Women’s printed shirts, in an assortment of styles and colors. Prices starting at $30 USD.
Not In This Lifetime Tour ticket information available at www.gunsnroses.com
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.
*Available at participating Harley-Davidson dealerships. Visit or call your local Harley-Davidson dealership for availability. Collection is manufactured exclusively by Bravado International Group, Inc. Under license from Harley-Davidson Motor Company.